The Condé Nast brand have their own website in which they make clear the standard that their products are to be paired to and their reasoning for making these products.
Dedication-
The brand says they are here to "entertain, surprise, and empower. From the iconic brands to the world-leading talents, we are committed to the best of the best."
The website also states this- "we exist to create and champion the exceptional"
This again shows their dedication to providing a high quality experience for their readers.
High quality-
This aligns with up market audience for many of their products as they believe that they are providing a service to their readers. A form of entertainment that's just as influential as it is interesting to read- a high quality product to be held with high value.
Global reach-
They pride themselves also on their global reach, saying how they operate in 32 markets worldwide and have more than 6000 individuals serving 37 brands in 26 different languages. This is obviously a big accomplishment and clearly one that Condé Nast views as important.
The Condé Code-
It must "light the way and champion progress"
Codes and conventions-
Obscured mast head- iconic
simple colour schemes for sleek sophisticated looks
connotations of wealth and luxury prevalent- colours, clothes, cover lines etc...
cover lines feature stories about fashion and style but also innovative journalism to set them above cheap fashion magazines
layout of single model surrounded by various cover lines
a direct mode of address
conventionally attractive models- although does deviate from this in other examples
simple backgrounds to not steal focus from model- also adds to sophisticated look
Often uses a serif font to connote high class and wealth- however the use of sans serif in the GQ example could connote to masculinity and be to mimic the style of the masthead
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