Age- 18
Gender- female
Education- former student at sixth form
Psychographic traits-
interests- fashion runways and exhibitions, designers, self-expression, beauty
values- freedom of expression, health
attitudes- style conscious and socially aware
Behaviours-
active on social media
enjoys shopping
Product needs-
magazine of high status with influence
visually appealing look
interesting expressions of style
Marketing preferences-
social media (Instagram and TikTok)
recommendations from friends
Challenges-
most fashion magazines are targeted predominately towards adult women
(late 20s-30s)
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