Generic research- case study analysis

 LAYOUT                                                          

TYPOGRAPHY

USE OF LANGUAGE

USE OF IMAGES/ TEXT/ AUDIO/ VIDEO

NAVIGATION

The navigation bar for the Vogue website clearly shows what they value in journalism with fashion and beauty being the top options. This aligns with Vogue's target audience of style conscious people who will care about the latest fashion and beauty trends. The runway tab aligns with this as well because the target demographic will be interested to see what designers have put on runways. Also, a tab for culture shows that they value other innovative and unique cultures and style against the norm. This conforms to part of the Condé code where Vogue promises to champion new and excellent ideas away from what's typically expected. Vogue also branches out to life style aside from fashion sense with a tab focused entirely on living. The wedding tab is also interesting to me. It aligns with Vogue's target audience of women who are stereotypically more likely to be interested in weddings. The shopping tab caters to a consumerist society, telling the visitor to buy their products. 

Vogue club costs money as part of a membership that viewers must subscribe to, providing exclusive content. This is appealing because Vogue is already a high status institution so being a part of a small exclusive sector of it will likely make the audience feel more important and special. The call to action to subscribe is also for a similar purpose. It brings in revenue for Vogue and also makes the audience members who do subscribe feel superior to get exclusive info.

These pop up stories on the Vogue website feature journalism on Fashion, shopping, trends and travel which is what's expected for this product. Each provides advice to its audience whether it be how to workout, organise makeup, to recreate celebrity looks, to know the trends and to know where to go on holiday. I think it's interesting that all these featured articles are written by women. This makes sense because Vogue's primary audience are women so things are written with their audience in mind. 

These featured stories are also about fashion and trends to inspire their primary audience to be creative with their wardrobe. It also aligns with a consumerist ideology, telling its audience the latest trends so they are more inclined to buy the things mentioned to keep up 

This article on models is also obviously fashion focused and will be compelling to a style conscious person who like to watch runways and have an interest in modelling.