The masthead was a difficult process. Originally, I picked Flair as it was the most popular response from the questionnaire I sent to people in the 16-25 year old age group. However, I was then informed that the name had already been taken. Then I tried to turn to a French name to mimic Vogue and also to emulate high status and fashion that France is associated with. I settled on L'etoile, as I thought it linked well with the idea of representing stars and sounding high fashion. Unfortunately, this too was taken. Still, I tried to look for a French word that I felt invoked glamour. I found Lueur which means glow. I really like this. it looks nice, paired with the interesting font used and ticks all the boxes I was looking for.
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